Have you ever wondered how an idea becomes reality? How a logo is created and why a particular color becomes a visual anchor? We will take you along with us through the process of creating our design
The Choice of Logo and Color
The Friedrich Hospitaliy Foundation is named after our founder Michael Friedrich and our mission. The heart of our foundation is hospitality. Through hospitality we define the future by providing a perspective for young people through solid education in the hospitality industry.
Our logo is intended to reflect the straightforwardness of our work and the clear structure of the foundation. That is why we decided to use our abbreviation “FHF” in the figurative mark of the logo. The two “F”s form the pillars of the logo, while the horizontal line of the “H” represents a connecting element. This has created a modern, visual interpretation of hospitality for us. Hospitality connects people and can be supportive for them. The reduced design also serves as a symbol of our claim to always focus on the essentials – our mission.
We chose orange as our foundation color because it combines the joy and vitality of life with security, cosiness and warmth – qualities that describe hospitality aptly.
Presentation of Our Website
In addition to the symbolic character, we also paid great attention to the informative value while building our website. The orientation on the website should be as self-explanatory as possible. As many questions as possible should be answered by visiting our website. If you want to know more, you can always contact our support. We also collect frequently asked questions in our FAQs, which we update on an ongoing basis.
At the same time, we would like to give our website visitors the opportunity to get to know us and be as close to the action as possible. We introduce our team and the values that are important to us. We introduce our team and the values that are important to us. Under News, on Facebook, Twitter, Instagram and YouTube we show what everyday life looks like, who we meet and what we achieve. So that interested parties do not miss anything, we have set up a newsletter service.
Our website is aimed at sponsors, but also to anyone who would like to apply for a scholarship with us – we welcome everyone!