Evaluation of Theory, Method and Practice
Every year, we select the best bachelor theses in the “Business Administration – Hotel, Catering, Tourism” course at the DHBW Ravensburg with the FHF Bachelor Award. The award is endowed with prize money in the amount of € 500.00. A trophy and certificate in recognition of scientific and academic achievement will also be awarded. With this award, interested students should be inspired to enter the hospitality industry.
The Bachlor theses will be selected by an expert jury consisting of teachers from the DHBW Ravensburg. The criteria do not only take into account the final grade but also include the theoretical and empirical performance as well as the current relevance of the topic for practice.
The three award winners were honored for their achievements on the following topics:
- Sarah Falk: Product development in hiking tourism – A potential analysis to derive a recommendation for action for the conceptual design of an industrial family hiking trail.
- Jasmin Kleinbub: Generating recommendations for action for the onboarding phase of Syrian refugees at Schwitzer’s Hotel am Park based on an online survey.
- Alina Schülzchen: The Customer Journey of Breidenbacher Hof – An Analysis of the Post-stay Phase of the Customer Journey in Comparison with Selected Houses of the Selection of German Luxury Hotels.
16th Ravensburg Tourism Day
The Original Dual Award or FHF Bachelor Award was presented at the 16th Ravensburg Tourism Day,which had the motto “Tourism: Looking into the Future” (Blick(t) in die Zukunft). Future-oriented topics such as digitalization, climate change and new entertainment formats were examined in greater detail by hospitality industry professionals. The organizers of the 16th Ravensburg Tourism Day were the Tourism, Hotel & Gastronomy Study Center of the DHBW Ravensburg, the DEHOGA and Heilbäderverband Baden-Württemberg as well as IHK Bodensee-Oberschwaben.
A Profession With a Future
In the meantime, there are many career alternatives as well as training opportunities in Germany. These days, young people value an entry-level job with the highest possible salary and a predictable work-life balance. The hospitality industry also includes working hours on weekends and holidays, as well as in the evenings, which already discourages many potential applicants without looking into the industry in more detail. This creates a bad reputation from which the varied and opportunity-rich industry does not benefit.
The presenters at the Ravensburg Tourism Day showed that there is much more to the hospitality industry. In addition to technical innovations through online travel agencies, which are particularly interesting for IT and online marketing positions, for example, the creation of new worlds of experience is also part of the hospitality industry’s repertoire. Interactive exhibitions, virtual tours, or rides based on augmented reality – the possibilities are countless and leave plenty of room for creativity.
With the FHF Bachelor Award, we want to draw attention to the broad spectrum of jobs in the hospitality industry in order to reduce the shortage of skilled workers. There are many exciting topics in the hospitality industry which you can also develop personally – you just have to deal with them.